InfoPrint Solutions

This whitepaper is intended to educate IT and production managers about the TransPromo opportunity that is emerging worldwide. A business-to-consumer direct marketing strategy, TransPromo combines personalized marketing messages with must-read statements, invoices, and other documents to help you:

• Increase revenue
• Extend and deepen customer relationships
• Lower direct marketing costs

The Challenge: Best Western, interested in innovation and fresh ideas, was open to test new types of marketing tactics which could grow and enhance customer loyalty. In support of the trial, the goal was to increase revenue through incremental bookings and grow awareness for the hotel’s co-branded credit card. All stakeholders from marketing, outside design firms, IT, partner programs, print providers, and InfoPrint had to quickly come to terms on the data requirements and timelines to meet the aggressive four week timeline of campaign creation to print.