InfoPrint Solutions
6300 Diagonal Hwy.
Boulder, CO 80301
(212) 616-6003
www.infoprintsolutions.com
White Papers
(Sponsored Content)
Rising economic and competitive pressures have forced many enterprises to look at how they can transform the transactional document, such as monthly statements and invoices, into a marketing tool with a high ROI through the addition of highly personalized, promotional data. The end result of this transformation is the emergence of TransPromo documents.
This whitepaper is intended to educate IT and production managers about the TransPromo opportunity that is emerging worldwide. A business-to-consumer direct marketing strategy, TransPromo combines personalized marketing messages with must-read statements, invoices, and other documents to help you:
• Increase revenue
• Extend and deepen customer relationships
• Lower direct marketing costs
Case Studies
(Sponsored Content)
The Challenge: Best Western, interested in innovation and fresh ideas, was open to test new types of marketing tactics which could grow and enhance customer loyalty. In support of the trial, the goal was to increase revenue through incremental bookings and grow awareness for the hotel’s co-branded credit card. All stakeholders from marketing, outside design firms, IT, partner programs, print providers, and InfoPrint had to quickly come to terms on the data requirements and timelines to meet the aggressive four week timeline of campaign creation to print.
Audio
(Sponsored Content)
News
Servex, one of Spain’s leading outsourcing companies, has deployed InfoPrint Mailroom Integrity Solution to streamline the printing of important bills and statements for European banks and financial institutions.
InfoPrint Solutions Co. today unveiled a new 2010 incentive plan for its Solutions Partners in the US and Canada. This coincides with the addition of specialized territory managers and product segment leaders.
Editorial mentions of InfoPrint Solutions
October 2009
TO BE FAIR, the sorry state of the economy made it almost impossible for PRINT 09 to be a rousing success. Show floor traffic was so slow on the opening day (Friday), it was speculated that someone forgot to flip
October 2008
WHEN IPG wrote about Colonial Life & Accident Insurance Co. in May of 1994, its in-plant was in the midst of a major forms management initiative. The Columbia, S.C., shop was moving its forms printing from offset presses to a
