Jennifer Bergin

Not everyone has gone soft. At the recent IPG Conference, a panel of vendors and users discussed digital hard-copy proofing and how users can choose the right proofing technology for their requirements. Nick Patrissi, Creo's director of market relations and print media, advised attendees to consider the seven basic factors of color proofing and prioritize them before making a decision: • Consistency (repeatability of the device) • Resolution (how high do you need it?) • Color fidelity (can the proofer match the press's color space?) • Tonal fidelity (can it simulate the press's tonal characteristics?) • Halftone fidelity (do you need proofs to