Larry Jablinske

From his humble beginnings in Alaska, Larry Jablinske has worked his way through a very technology-focused industry. by CHERYL ADAMS When SAFECO Publishing Services won Best of Show in In-Print 2000—the very first time it entered the contest—no one was more pleased than Larry Jablinske, assistant director. The honor was just one more milestone in Jablinske's long career. Growing up in Anchorage, Alaska, Jablinske saw lots of snow, muddy roads and long summer nights. When his family moved from its log home in the woods to Seattle in the early 1960s, nine-year-old Larry quickly took to life on the Puget Sound. Over the years,

Safeco Redmond, Wash. No matter how harried his workload gets, Larry Jablinske remains the perfect manager: calm, cool and in control. Perhaps that's because Jablinske is assistant director and manager of Publishing Services for SAFECO, an insurance and financial products company whose customers are primarily independent insurance agents and financial advisors. Working with insurance-related products all day is sure to set your mind at ease and make you feel safe, right? Or perhaps Jablinske is merely comforted by the knowledge that his department and its crew of 104 provide quality, value and service largely unmatched by outside vendors. "We save an average of

Competition among insurance companies is fueling marketing efforts, forcing in-plants to turn out more four-color work than ever. Insurance is a huge market. Its providers make up a major portion of Fortune magazine's annual Fortune 500 listing, with giants like State Farm and Prudential ranking in the top 20. Behemoths like these know how important quality marketing materials are to their businesses, and many of them turn to their in-plants to get them. Because of the competition among insurance firms, these materials must be eye-catching and colorful, a fact that is bringing more color printing work into these in-plants. "Color will sell things

In its first appearance in the In-Print contest, SAFECO took top honors with a colorful marketing piece that required lots of attention to detail. As a perk for its top agents, SAFECO organizes an annual event called the "Conference of Champions," which brings the company's top producers together to attend workshops, mingle with executives and make new friends. Next year that conference will take place in both Vienna, Austria, and Carlsbad, Calif. To motivate its independent agents to work harder and qualify for the free conference, the Seattle-based insurance and financial services firm wanted to send out a quality marketing piece, bursting with color

No more film. Faster makeready. Better quality. Direct imaging presses seem to have everything a printer wants. Is this where the industry is going? SAFECO had a dilemma. Press runs at its in-plant were getting increasingly shorter, and these short-run jobs were keeping the six-color 20x28˝ Mitsubishi constantly busy—so busy that when long-run jobs arrived, they frequently had to be outsourced. "We knew we needed another press, and we needed a press that would facilitate the shorter-run jobs," recalls Larry Jablinske, manager of graphic and printing services for the Seattle-based insurance and financial services firm. Additionally, the new press would have to run five

Though in-plant managers aren't ready to abandon their offset presses yet, they say the process needs to change to compete with digital printing. As print runs get smaller and clients learn to accept digital print quality, why should in-plants bother to stay in the offset business at all? That's a question many managers are pondering as the world continues to race into the digital age. Already several in-plants have dumped offset altogether after finding that high-speed digital printers can handle their work more cost effectively. Still, most in-plants have no intention of giving up their presses entirely. They've paid for them and they