Penni Istre

Julie Greenbaum is a contributor to Printing Impressions

Since installing a new 61˝ HP Designjet L26500 wide-format printer in July, Tiger Graphic Services, at the University of Memphis, has more than doubled its growth. While the 11-employee in-plant is still using its nine-year-old HP 5500PSUV printer, Manager Penni Istre says that the new device was necessary to produce the shop’s oversized and corrugated signage work, which makes up about 35 percent of its business.

Looking for new sources of business, Penni Istre, manager of Tiger Graphic Services at the University of Memphis, decided it was time for her in-plant to go after a virtually untapped market: students.

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