Becoming Your Marketing Department's Go-To Partner
Sponsored by: Canon Solutions America
Speakers: John Foley, Jr., CEO/CMO, interlinkONE and Grow Socially
There’s one compelling question that many in-plants consistently struggle to answer: How can my department thrive – and even grow – in the face of a changing media landscape and the threat of outsourcing?
The answer can range from depressing to promising, depending on how you approach the challenge. The solution to this presents a shiny silver lining. By increasing your department’s role and offering value-added services, you can shift from the business costs to the business assets column.
In this can’t-miss webinar, John Foley, Jr. will walk you through how to do just that. Attendees will discover the value in a name and gain an understanding for what a “Marketing & Communications Provider” is and why they should care. Additionally, John will share a wide range of services that in-plants could start to offer, and how to partner with the marketing department.
Don’t wait! Join John on May 10th and learn how to earn your seat at the marketing strategy table. This could mean the difference between your in-plant growing into an essential part of the marketing team…or remaining a transitional-based shop competing against outsourced solutions.
Sponsored by Canon Solutions America
Couldn’t make it on May 10th? No problem! In-plant Graphics webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.