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Building a “Loyal” Customer Base

January 24, 2012
• Presented By: In-Plant Graphics and Printing Impressions
• Sponsored By: Océ - a Canon Company
• Duration: One hour

• Speakers: Walter M. Kohn, Owner, Spectra Integration; Mark Pageau, Director of Sales, Darwill

• Moderator: Barbara Pellow, Group Director, InfoTrends

• Click Here: Building a “Loyal” Customer Base

Nothing makes a customer feel more that their business is valued than being part of an exclusive group. Successful customer centric businesses are creating loyalty programs that makes it simple to add that air of exclusivity through a membership rewards program.

This session will discuss how successful print service providers are creating the digital infrastructure marketers need including inkjet technology, software and unique substrates to strike the perfect balance of compelling messaging, brilliant color quality, and value-added features that delight marketers and enhance the loyalty relationship.

Participants in the webinar will share:
    *The market opportunity for loyalty and membership programs
    *The technology infrastructure they have created to meet the needs of clients
    *The ROI for end customers as well as their business
    *Their unique value proposition
    *Recommendations for others

Sponsored by: Océ - a Canon Company

To view this webinar, click here.



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