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Integrating High-Speed Color Inkjet into Marketing Campaigns

February 26, 2013
• Presented By: In-Plant Graphics
• Sponsored By: Canon Solutions America
• Duration: One hour

• Speakers: Debora Haskel, Vice President of Marketing, IWCO Direct and John Sisson, President, Universal Wilde

• Moderator: Barb Pellow, Group Director, InfoTrends

• Click Here: Integrating High-Speed Color Inkjet into Marketing Campaigns


Marketers of all sizes are looking for opportunities to maximize the value for every marketing dollar spent.  The combination of blending color and meaningful personalization with both direct mail and "must read" transaction documents is a way to break through the clutter.  It helps marketers showcase products and services much better than black and white and 1- color printing; it grabs the audience's attention, boosts response rates and lowers cost per lead.

In this webinar, service providers will discuss their investment in high-speed inkjet technology and how they are working with their customers to integrate the technology to deliver more affordable and more meaningful campaigns. Service providers will share how they are:

-Turning transactional documents into powerful marketing tools
-Adding impact and relevance to printed pieces
-Creating enhanced brand loyalty
-Generating new digital opportunity for their businesses

Sponsored by Canon Solutions America

Click here to view this free webinar, today!: 


 

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