Leveraging Print to Complement eMarketing
Sponsored by: Canon Solutions America
Speakers: Steven Schnoll, Managing Director, Schnoll Media Consulting; Jason Tews, Vice President of Marketing, Kelmscott Communications
Let’s face it the selling of any product or service is hard. Many Print Service Providers find themselves in a stalled mode lacking a clear direction. However, if a Print Service Provider (PSP) could identify some methods to help transform their business from just trying to sell ink on paper products to a business strategy of delivering content through multiple channels, would that be the road to increasing revenue and improved profitability? A PSP must modernize and analyze diversified digital channels such as, database management, email, web to print, website development and hosting, wide format, social media, industrial print, new technologies like AR, VR, QR and video as the new road to success. When a PSP can integrate one or more of these technologies with print into a single seamless marketing campaign, delivering a highly targeted consistent message, they have earned customer respect and an ongoing business relationship.
Today, no one media channel can work alone. It’s essential to effectively deliver content one must use multiple channels in a cohesive unified fashion. These vital avenues of communication are always changing, but the 600-year-old form of content delivery continues to resonate, PRINT!
This webinar will illuminate some fundamental business model changes that can assist in getting back to a growth mode. It will provide: