Speakers: Marcie Carr, Director, General Services, Bureau of Publications and Penny Hedgecoth, Digital Printing/Mail Services Administrator, San Diego Mesa College
As corporate and enterprise communication requirements are changing, in-house printing operations are aligning their operations and services to meet new demands and fulfill customer needs. In this webinar, InfoTrends’ Barbara Pellow will be joined by a panel of successful in-plant managers who will share strategies and tactics that are delivering value to their organizations.
Speakers: Ginger Conlon, Editor-in-Chief, Direct Marketing News
Marketers of all sizes are coming to the realization that direct mail delivers. It is integral to the marketing mix and is an essential part of an omni-channel campaign. It is vital for acquiring new customers, retaining existing ones, and reactivating dormant accounts. In this webinar, you will hear from an array of marketing executives about the importance of direct mail in the marketing mix.