Seven Tips to Help 
In-plants Get Social

Social media is all about engaging your audience. In-plants can benefit nicely from this.

Julie Shaffer is vice president, digital technologies, at Printing Industries of America. She heads up the Digital Printing Council and the Center for Digital Printing Excellence.

For a full plan on how you can start a social media program for your in-plant, read this new book by Julie Shaffer and Mary Garnett: “Social Media Field Guide: A Resource for Graphic Communicators.”