BlueCross BlueShield of Tennessee Adds Inkjet Press
The in-plant at BlueCross BlueShield (BCBS) of Tennessee has installed a Memjet-powered Super Web WEBJet 200D digital inkjet press. It includes a range of in-line finishing equipment that provides BCBS of Tennessee with the resources necessary to produce full-color marketing and communications materials.
BCBS of Tennessee is the largest health plan company in Tennessee, covering health care to more than 3.5 million members in Tennessee and throughout the country. To keep these members informed – and attract new members – BCBS of Tennessee produces a high-volume of communication materials.
“The delivery of quality and relevant communications is critical in a changing health care market,” says David Gaines, Manager, Print Solutions at BCBS of Tennessee. “The WEBJet 200D gives us the speed, ease of use, and low cost of ownership we need to deliver quality communications to our growing member community.”
The Super Web 200D press is a next-generation, Memjet-powered commercial press. It is designed to provide organizations like BCBS of Tennessee with the full range of capabilities they need to meet its communications demands. The company can leverage the variable data capabilities of the press to add more personalization to its customers’ communications, creating colorful, relevant communications that make an impact.
The WEBJet 200D also includes functionality that saves time and resources. While printing two-up, the machine has an in-line perforating unit that enables the finishing of jobs to be done directly on the press. At speeds of up to 520 fpm (158 m per min) the WEBJet 200D can print 2-up, duplex, perforate, hole punch, slit and merge and stack the jobs at rated speed.
Gail Partain Vice President of Business Development at Memjet, concludes, “When we developed our high-speed, digital color printing technology we wanted to transform how prints gets produced. Working with partners like Super Web, we have delivered on that goal. It is gratifying to see how organizations like BCBS of Tennessee benefit from our efforts and maximize the capabilities of the WEBJet 200D.”
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of Printing Impressions.
