HP Launches 10 New Systems at Israel Event
With drupa 2012 just around the corner, Hewlett-Packard was looking for an intriguing way to introduce its next generation of digital printing systems—something that would stand out a bit from what other vendors were doing. So last month, the Palo Alto, Calif.-based company brought more than 100 graphic arts journalists from all over the world to Israel, home of its Indigo and Scitex divisions. Against this fascinating backdrop of history and diversity, HP unveiled 10 new digital systems, hoping to make some history of its own.
But HP didn't just talk about the equipment, it transported the journalists to its manufacturing and testing facilities for close-up looks at the technology and chats with the product managers. Journalists examined innovative printed pieces, heard from customers and watched the new machines in action. Then, to make sure the three-day event was memorable for years to come, HP led attendees on a fascinating tour of Jerusalem's ancient sites.
Though the timing of the event, in the midst of a tense standoff between Israel and Iran, was less than ideal, the tours and press conferences went off smoothly—despite Palestinian rocket attacks on Gaza that forced the postponement of a tour of the Kiryat Gat HP Indigo manufacturing facility. Still, HP packed a lot of activities into the three-day event.
HP kicked off the event (which it titled "Making History. Now.") with a press conference in Tel Aviv. There, Chris Morgan, senior vice president of HP's Graphics Solutions Business, announced the next-generation Indigo platform, featuring 33 percent higher productivity, as well as significant productivity improvements on HP inkjet web presses. He noted that printers who have already invested in digital equipment will move far ahead of their competitors.
"We see digital becoming an imperative to the print service provider community," he declared.
Bob has served as editor of In-plant Graphics since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 130 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, cosponsored by IPMA and In-plant Graphics.