PRINTING United to Replace SGIA Expo as ‘One-Stop’ Exposition

It’s been a change long sought by exhibitors at industry trade shows: a “one-stop” exposition for all technologies and markets within the graphic and visual communications industry. At the SGIA Expo in New Orleans, the association announced a significant new partnership designed to make that goal a reality.

At the official announcement of PRINTING United during the SGIA Expo (from the left): Ford Bowers, CEO and President, SGIA; Rich Thompson, Board of Director, SGIA; Mark Subers, President/CRO – Printing & Packaging, Publishing, NAPCO Media.

SGIA has entered into a partnership with NAPCO Media — IPG’s parent company — that will offer print service providers and industry suppliers an unrivalled platform to connect. The platform — PRINTING United, the next evolution of printing expositions in North America — combines the largest printing trade show in North America with the leading producer of multi-channel content for the print community.

“PRINTING United is a strategic response to what the industry has been asking for,” said Ford Bowers, CEO and President, SGIA.

The PRINTING United experience will include an expansive and comprehensive display of printing technologies and supplies, education, programming and services. It will give print providers access not only to North America’s biggest trade show for the print industry, but also to NAPCO Media’s deep expertise and focused strategy for the print market.

This brand new event is 100% owned by SGIA. It launches next year in Dallas, October 23-25. NAPCO Media is a proud partner of the event. The SGIA Expo will retire after its 2018 event in Las Vegas.

Ford Bowers, CEO and president of SGIA, will serve as PRINTING United’s CEO, and Mark Subers, president/CRO – Printing & Packaging, Publishing, NAPCO Media, will be its president.

“Our partnership truly creates a new platform, which helps attendees, suppliers, and channels to connect in a way that’s not been possible before,” said Mark Subers, President/CRO – Printing & Packaging, Publishing, NAPCO Media. “It’s this integrated approach — offering access to all printing technologies in one place — which suppliers will find not just compelling, but absolutely necessary to reach print service providers in the graphic and visual communications industry.”

Over the last 20 years, the print and graphics industry has seen unprecedented changes and consolidation. According to the U.S. Department of Commerce, printing establishments in the United States decreased from 35,016 in 2000 to 24,096 in 2015, a decline of 31.2 percent. At the same time, however, print shops have expanded their range of services. The Idealliance 2016 State of the Industry Report notes that in 2000 86.8 percent of print shop revenue came from lithographic (offset) print technology. By 2016, that number had dropped to 42.3 percent as print shop owners looked to new technologies — digital, inkjet, packaging, mailing, industrial — to increase their revenue and profit.

Today’s printing industry is driven by this convergence of technologies and capabilities, a blending and blurring of market segments and specialties. PRINTING United, a brand-new event, focuses on the opportunities this convergence presents.

For print industry suppliers, the partnership offers even more value as it will leverage NAPCO Media’s commercial, in-plant and package printing audiences and provide a “one-stop” exposition for all technologies and markets within the graphic and visual communications industry.

“PRINTING United reflects what we understand is taking place in the larger community of print. It is supported by anecdotal reports from exhibitors and printers and is backed up by research across all of the print segments,” said Rich Thompson of Ad Graphics, Chairman of the SGIA Board of Directors. “The convergence of technology and capabilities underway is leading printers to expand their services and products into adjacent markets very rapidly, creating new opportunities and growing their businesses as a result. PRINTING United will present a broad vision of these opportunities under one roof as well as the means for printers to expand their businesses.”

PRINTING United will focus on the opportunities presented by the convergence of printing technologies and markets. PRINTING United will have a broader range of printing and finishing technologies and media on the Expo floor, covering industry segments from garment to graphic, packaging to commercial, and industrial. The objective of PRINTING United is to convey all the components of an integrated solution to satisfy virtually any client need.