Heidi Tolliver-Walker

Heidi Tolliver-Walker
Should You Invest in G7? 

In-plants that have implemented G7 calibration methods can match color dead on, even when jobs are printed using different processes.

Don’t Leave Profit on the Table: Selling Promotional Products

Promotional products (also called “advertising specialties”) are cost-effective yet high-impact advertising channels that integrate well into traditional print, email, and multichannel campaigns. They have tremendous value and should be considered as part of a broader marketing campaign.

High-Speed Inkjet Presses: Next Round of Investments

What is striking about the round of installations this year over last, we are hearing about far fewer installation problems and challenges with substrates. We are hearing more about the costs and need to expand post-processing capabilities rather than installation or performance of the presses themselves. Business cases are still strong but, unlike the earliest adopters, those needs were not as acute, so they had the luxury of hanging back and biding their time until that time was right.