Dscoop will host more than 100 partners in its Solutions Showcase at DscoopX, March 5-7, 2015, in Washington, DC. Four Diamond and eight Platinum partners are welcomed this year. These 12 companies, along with others at the Gold, Bronze and Ruby levels, will combine to create the largest Solutions Showcase experience in Dscoop history.
We've assembled a small cadre of case studies that drive home the point that the printed piece need not be viewed as a one-dimensional tool, but as a jumping-off point that stirs the creative juices and engages the end user in new and exciting ways. While we're at it, we'll illustrate the role that printers and marketing services providers (MSPs) are playing in the integrated marketing solutions heirarchy.
Fujifilm will show the J Press 720 inkjet press. Heidelberg will present Prinect Digital Workflow Integration. New features for the Kodak NexPress platform will be shown.
Student workers are a common sight at higher-ed in-plants, but it's rare to find one where 79 percent of the employees are students. That's the scenario at the Arizona State University Print & Imaging Lab.
Through the use of data analytics and enhanced relevant marketing Rosemont College hoped to improve results for its Annual Fund drive. Rosemont’s service provider, Pacesetter Enterprises, developed a multi-phase, cross-channel campaign that exceeded expectations. Undergraduate alumni participation increased by 66%.
BACK IN 1996 or so, at the On Demand Show in New York City, there was a pleasant reception at an artsy gallery with great munchies, a bunch of gorgeous fashion models and a plethora of digital print visionaries, illuminati, vendor execs, and assorted hangers-on. It was the launch of PODi—the Print On Demand Initiative.
Less than two weeks from today, the Dscoop6 conference will kick off in Orlando, giving HP users the chance to preview many new product releases. Dscoop (the Digital Solutions Cooperative) is an independent global community of graphic arts business owners and technical professionals who use HP equipment and related solutions, including HP Indigo and Scitex.
In-plants have the opportunity to change the scope of their offerings by adding the same kinds of non-print services offered by many commercial operations. These new offerings—often termed cross-media or integrated services—typically involve some type of outgoing marketing offers or other communications to customers or prospects.
HP Indigo Users Meet in Dallas More than 1,800 HP Indigo digital press owners and users recently gathered in Dallas for Dscoop5, the 2010 installment of the group’s annual conference. In addition to more than 100 educational sessions and five hands-on workshops, this year’s event included bus trips to local HP Indigo users’ plants for…
A webinar entitled "How In-Plants Can Generate Sales & Marketing Intelligence” will take place today, Friday, May 15 at 1pm PDT / 4pm EDT. Sponsored by MindFireInc, a provider of personalization technology for tracking, measuring and improving the effectiveness of print marketing, it will highlight best practices associated with using integrated marketing to drive response rates and build marketing intelligence for marketing departments.
