While the printing world gushed over FSC chain-of-custody certification a few years ago, Dwayne Magee made no secret about his skepticism. “The issue of the environment is important, but having the certification in our shop isn’t a huge issue,” he told IPG in a 2009 article. He had, after all, been duped into obtaining ISO 9000 certification at a previous print shop, with the promise that it would bring new business, which never happened.
Craig Dalen
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