Robert Witt

When University of Alabama President Dr. Witt took the Crimson Tide's reins in 2003, enrollment stood at 19,000. His aggressive growth initiative has resulted in a nearly 100 percent enrollment increase to 35,000 this past fall. In an age of multi-channel marketing, it was the humble yet time-tested success of printed recruiting materials that played a significant role in the population surge at Tuscaloosa, Ala.'s legendary 180-year-old institution.