Tino Castro

The print shop dynamic is generally driven by the conflicting demands of cost, speed and quality. Today's copiers and digital printers are the kings of speed, for example, yet the payment plans imposed by manufacturers might drive the cost so high on large jobs that printers must turn elsewhere. That's where offset presses still shine. Despite all the hype from printer and copier manufacturers, offset presses still provide benefits that can't be

Having a wide-format color ink-jet printer in-house can provide a valuable service to your customers. To be successful—and stay alive—you must provide your customers with better service than commercial printers. That means giving the customers what they want, when they want it. For Tino Castro, this meant purchasing a 12-color 52˝ ColorSpan Displaymaker 12 wide-format color ink-jet printer last year. "For the past two to three years I've seen [demand] increase," says the printing services manager for the County of Riverside, Calif. In the past, customers would come into his 20-employee shop with work orders for posters or banners and Castro would have