By adding technology, you can draw attention to your mail piece. Direct mail can be a powerful marketing channel. Check out four ways to add technology.
FedEx Office recently released the results of a survey of consumers and small business owners showing that they prefer to use printed materials over digital. Ninety percent preferred reading materials on paper versus on a screen.
Leading Fortune 500 companies have been collaborating with Two Sides for the past five years, and more than 105 North American corporations have now removed misleading claims related to print and paper. Comcast continues to ignore consumer preferences and use unsubstantiated "green" marketing slogans about print and paper.
While digital print as a whole has evolved on many fronts, these three may be the most impactful for in-plants.
Using paper has the same impact on the world’s oxygen supply as using deodorant. Here are some ways in-plants can be more sustainable.