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Satisfying a Mammoth Demand

At Mammoth Mountain Ski Area, the signs, banners and even labels are produced on site at the small but busy sign shop.

April 2014
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In summer, when the area becomes a mountain bike park, the shop prints trail crossing signs, signage for the rock climbing wall, reflective materials for hiking trails, name tags for area personnel and more. The shop even helps decorate the MMSA float for the town's annual 4th of July parade.

Kirkeby counts on the VersaCAMM when the weather causes sudden changes in ski conditions and ski runs close or open, or when dignitaries arrive unexpectedly and require privacy, or even when the bride decides to have an outdoor ceremony after all.

"We need to be responsive when conditions change, which they do here all the time," says Kirkeby. "With the Roland, we can just load and go."IPG


 

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