Getting a View on the World
Before Gallup can conduct any of its public opinion polls, its 32-employee in-plant must do a lot of work behind the scenes.June 2010 By Chris Bauer
GALLUP PRIDES itself on its reputation for delivering "relevant, timely and visionary research on what people around the world think." To deliver much of that information, the 75-year-old organization depends on its 32-employee in-plant facility in Omaha, Neb.
The in-plant is located on the scenic Gallup Riverfront Campus, a stone's throw from the airport. It enjoys one of the best views that any in-plant could hope for. The print shop's windows look out on the Missouri River and the nearby pedestrian bridge connecting Omaha with Council Bluffs, Iowa.
"Our CEO has commented that you don't see too many print shops that have a beautiful river view," notes Lisa Morock, Document Services supervisor. "We are really lucky to be right on the river walk path."
Morock oversees all printing and mailing, print graphics and Web design for Gallup, known worldwide for its public opinion polls. The in-plant produces printed surveys for these polls, as well as invitations for Web-savvy clients to take Gallup surveys online using a unique pass code. To promote the surveys for clients, the shop prints posters, cards and other marketing pieces.
The in-plant also produces training materials for Gallup University, a provider of degree and non-degree programs in management education and leadership development. These materials include curriculum and activity-related documents, materials for seminars, booklets and folders. About half of the in-plant's total workload is printed in color.
To produce this color material, Gallup depends on a five-color, 83-page-per-minute (ppm) Kodak NexPress 2500 SE with Dimensional Printing capabilities, which give specified text and images a raised or 3D effect. For smaller runs, the shop uses a 90-ppm Ricoh Pro C900 Color Production System, which works well as a backup for the NexPress.
Black-and-white jobs are printed on the in-plant's Kodak Digimaster 9110 and Digimaster 9150 printers. To manage variable data, the in-plant uses Printable Fusion Pro 6.2 VDP software.
The in-plant's bindery is home to a Standard Horizon VAC-100a collator with an HOF-30 high-speed offline feeder, an SPF-20A stitcher/folder, an FC-20 face trimmer, and a BQ-270 perfect binder. Other binding equipment includes a Lhermite WOB3500 wire binder from Spiral Binding Co., and a Hasler Neopost M8000 folder/inserter.
The in-plant transformed itself into an all-digital facility back in 2001, soon after it relocated from Lincoln to Omaha.
"We just didn't have a great need [for offset] any more," explains Morock. On the other hand, the need to print variable data was increasing. Surveys in particular incorporate a large amount of variable data.