Google’s 'Paperless' Initiative Blasted...Twice

Google’s recent effort to get consumers to ‘Go Paperless in 2013’ did not go unchallenged by the printing industry. Both the Printing Industries of America and Two Sides, a non-profit organization that promotes the responsible production, use and sustainability of print and paper, sent open letters to Google Chairman and CEO Eric Schmidt this week, calling the company out for implying that environmental benefits will arise from eliminating paper, despite glaring evidence that electronic communications—and Google’s activities in particular—carry a significant environmental footprint.