The Next Big Thing in 2014
Secondly, make sure that investments provide the customer real value, and make sure to market that value. Many in-plants in this survey plan to promote services to customers via e-mail, print advertising and events that showcase new products and services. The goal is to ensure that customers are well informed on new offerings and their value.
Indeed, 2014 promises to be a year focused on productivity enhancing and service expansion moves to improve internal operations, thwart external competition and keep work in-house. It is important to remember as 2014 kicks into gear that the success of an investment starts with a solid strategy.