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Bringing It All Together

Since consolidating services like mail and data center printing, the State of Oregon’s in-plant has saved millions for its customers, while enhancing document security.

October 2011 By Erik Cagle
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IN A CLASSIC "Peanuts" comic strip, Schroeder confronts Charlie Brown with scores of numbers to illustrate the ineptitude of their eternally winless baseball team. He builds quite a case, and when he finally finishes recounting the team's blundering exploits, Charlie Brown offers a curt reply.

"Tell your statistics to shut up," he says.

Yes, numbers can conspire against us. But for some, statistics can be a saving grace, a lifeline and validation to support hard work and dedication. Such is the case for the Oregon Department of Administrative Services (DAS) Publishing & Distribution department, where the numbers help support its value to the Beaver State. Because of that value, expressed in hard dollar savings, there is little to no talk about privatizing the Salem-based in-plant's printing and mailing operation.

Still, there is no room for complacency at DAS Publishing & Distribution, notes Debbie Gallagher, deputy for operations.

"Sometimes people think we're just Kinko's," she says of the copy shop mentality. "But we provide so much more than just a printing service."

To appease everyone's inner Schroeder, here's a brief glimpse of DAS Publishing & Distribution by the numbers:

  • The 91-employee shop boasts a $15 million budget and 70,000 square feet of operating space.
  • Approximately 60 percent of all jobs the in-plant produces find their way into the mail stream, with 2.3 million pieces of mail sent out each month. Ninety-seven percent of the materials mailed get some level of postal discount, with postage savings totaling approximately $5 million per biennium.
  • Twelve DAS trucks travel across the state delivering product to agencies, making 550 stops per day with in excess of 20,000 pounds of materials.

DAS Publishing & Distribution produces negotiable documents (titles, checks, warrants, bonds), client notices, variable data, booklets (stitched, coiled and three-hole drilled) and data center printing. It provides consultation and job planning, graphic design, electronic publishing, CD work, binding and other services. Offset work is sent out to Corrections Services or to prequalified vendors.

Using IBM Infoprint 4100s and a range of Canon digital printers (soon to be replaced with Kodak and Ricoh gear), the in-plant serves more than 1,500 customers in state agencies, cities, counties and municipalities all over Oregon. Variable data is used on a large portion of the printed materials the in-plant produces, including jury summonses for 34 counties, statements, invoices and client notices for the Department of Human Services. Its copy center handles all the general printing needs of the agencies—training materials, flyers and other informational pieces.

 

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FROM THE BOOKSTORE

(PDF Format)

<b>Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.</b> 

If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend.

Why? 

Personalized mail pieces take care of job number one: get attention. Even better, by using content that is relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece. 

With the “Variable Data Printing Case Studies” you will get insight on how six companies, including <b>Ivy Bridge College, Hallmark Gold Crown Stores </b>and <b>Club ABC Tours </b>overcame challenging obstacles and found success through advanced VDP solutions. 

Here are just a few of the many takeaways you’ll learn: 

•       How to leverage data
•	The importance of data verification
•	How to use relevant images to evoke an emotional response
•	How to effectively use pURLS to increase response
•	What formats are working
•	What elements you should test

Today, it’s all about personalized 1-to-1 marketing.  The message needs to be relevant.  And, the more relevant the message is, the better the response rate.

VDP turns data into dollars! 

<b><u>100% Money-Back Guarantee</b></u>
Your order is risk-free. If you are not completely delighted with “Variable Data Printing Case Studies,” notify us within 10 days for a complete credit or refund, no questions asked.

<b><u>About DirectMarketingIQ</b></u>
The Research Division of the Target Publishing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case studies, and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as promotional emails across hundreds of categories – and proudly produces content from the most experienced editors and practitioners in the industry. Variable Data Printing Case Studies

(PDF Format) Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend. Why? Personalized mail pieces...

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