College Faculty Continue Their Love Affair with Print Textbooks

A first ever survey of college faculty perceptions toward classroom materials found that professors continue to equate their own and their students’ successes in the classroom to the use of materials such as textbooks and most prefer print formats. Faculty Attitudes Toward Content in Higher Education, led by the Book Industry Study Group (BISG) and powered by Bowker Market Research, reveals that 93 percent of faculty feel students who use required course materials receive higher grades in class. An even higher percentage feel the use of these materials by students enables professors to be more effective teachers.