Intelligent Mail Barcode Can Invigorate Your In-plant
On January 26, the USPS will require mailers to have implemented Full-Service Intelligent Mail barcode (IMb) in order to continue to qualify for postal discounts. The IMb barcode is a simple series of lines that contains a vast amount of information—and an opportunity to improve your in-plant.
Implementing Full-Service IMb, or IMb+, provides more advantages than just being able to qualify for postal discounts, but it also requires that you have the right tools in place to take full advantage of it.
So what are some basic rewards of Full-Service IMb? When used to its full potential, it provides unparalleled insight into, and control over, your entire mail process. Imagine being able to see a piece exactly where it is, from when it’s received by another department in your company, to when it’s delivered to its recipient; being able to automatically account and reconcile mail pieces that might be missing.
Tracking production is just a small part of what IMb allows. Through the data from IMb, you can further align your in-plant with the overall strategies of the organization. Data from IMb+ can be used to improve marketing ROI, reduce returned mail, optimize production management and proactively coordinate customer service activities. Universities can use IMb for mailing fundraising campaigns and tracking their success. Utilities can use IMb for transactional documents and their efforts to encourage consumers to conserve energy. For in-plants of all types, the prospect of eliminating the piles of return mail is promising in and of itself.
Benefits Beyond Mail
With IMb, the USPS has taken an aggressive approach to the problem of returned mail by deploying centers dedicated to destroying return mail and sending digital files containing information on the undeliverable mail pieces. For in-plants, implementing IMb pays dividends beyond mail. Once you’ve put a system in place to track your mail, you can also use it to track other non-mail items that you produce for your organization, such as catalogues, brochures, manuals and newsletters. These pieces don’t have to use the IMb barcode, but a simple barcode can be employed that takes advantage of the systems you’ve put in place as part of your Full Service implementation.