The Joys Of Togetherness
Combining your print and mail operations will bring efficiency and cost savings to your parent organization. Learn from those who have done it.
When you tell customers you provide "one-stop shopping" for all their printing needs, are you including mailing? You should be.
In-plants that oversee both print and mail bring big savings to their parent organizations, both in time and money. To find out more about the benefits, we talked with supervisors of these combined operations. Sharing their insights with IPG were:
• John Barron, Director, Printing and Mailing Services, University of Saint Thomas, St. Paul, Minn.
• Karen Bush , Coordinator of Printing & Mailing, Mount Vernon Nazarene College, Mount Vernon, Ohio
• Jimmy Friend, Director, Print/Copy/Mail Services, University of North Texas, Denton, Texas
• J.R. Gaddis, Director, Printing and Mailing Services, University of Oregon, Eugene, Ore.
• Steven A. Goodman, Manager, Printing and Mail Services, California State University-Fresno
• Bill McCart, Mail Services Manager, University of California-Berkeley
What are the advantages to having mailing and printing in the same department?
John Barron: The design of a mail piece can drastically affect the postage rate at which it can be sent. When the design experts can easily speak to the mailing experts, everyone gets more knowledgeable, and the institution can benefit in hard dollars.
Also, turnaround time is reduced because the facility in which the mail pieces are produced is the same as the facility that processes the mailing.
Sometimes mailing data or addresses come to our bulk mail center in an application like Microsoft Word that requires advanced manipulation to get the fields straight. Our graphic designers in the printing department have the skill to assist the mailing department.
Karen Bush: We can be a one-stop shop. Departments can send us letters through the network to the printer and we are able to print and mail in the same office. We do personalized mailings this way also.