Transpromo isn’t the only opportunity. Numerous markets and products are waiting for digital printing to transform them.

By Frank Romano

DIGITAL PRINTING has created new opportunities for print producers and print buyers alike. One of the biggest of these opportunities is personalized communication to an individual.

Digital printing is the output end of customer relationship management and comprehensive databases. When customer and prospect information is used intelligently and creatively, it engenders larger numbers of calls, clicks and visits. It translates workflow into cash flow.