USPS Formally Announces QR Code Discount

To help propel the mailing industry into the age of mobile interactivity, the U.S. Postal Service announced a promotion designed to help direct mailers enter the age of interactive mail with Quick Response (QR) barcodes.

During July and August, the Postal Service will offer a Mobile Barcode Promotion that rewards mailers launching campaigns incorporating two-dimensional, smartphone-friendly barcodes with an upfront 3 percent postage discount on qualifying Standard and First-Class Mail letters, flats or cards.